Studio.
Studio.
About the studio
The Design Studio is a strategy-led brand, design and business consulting studio helping businesses turn ideas into clear, trusted and market-ready action. We bring together business strategy, brand direction, visual identity, digital design, packaging, content and China sourcing support — connecting creative work with real business needs.
The Design Studio is a strategy-led brand, design and business consulting studio helping businesses turn ideas into clear, trusted and market-ready action. We bring together business strategy, brand direction, visual identity, digital design, packaging, content and China sourcing support — connecting creative work with real business needs.
Founder-led, business-minded and built for brands that need clarity, trust and growth.
About the studio
The Design Studio is a strategy-led creative studio helping businesses turn ideas into clear, trusted and market-ready brand experiences. We bring together brand strategy, visual identity, digital design, packaging, space and content — connecting creative direction with real business needs.
Founder-led, business-minded and built for brands that need clarity, trust and growth.
The Design Studio
The Design Studio
The Design Studio
Creative direction shaped by market understanding, not just visual taste.
22+ years of branding and creative experience, shaped by real brands, businesses and markets — from 0–1 startups to global companies.
We have worked across business strategy, brand identity, digital design, packaging, space and content — supporting more than 95 clients and brands across different stages of growth. This experience helps us understand not only how a brand should look, but how it needs to communicate, earn trust and support real business goals.
Our clients
Our clients
(2016-26©)
/2017
/2017
/2017
/2018
/2018
/2018
/2011
/2011
/2011
/2026
/2026
/2026
/2019
/2019
/2019
2021
2021
2021
Selected recognition
Selected recognition
Awards.
(2010-
Award
Nomination
Year
What we do
What we do
Services.
Services.
Services.
(4)
(4)
(4)
(001)
Business / Brand Strategy
For businesses that need clearer direction — we clarify your business strategy, market position, audience, offer and growth opportunities, then turn that thinking into practical next steps.
Categories
Brand strategy
Business Strategy
Market positioning
Audience insight
Creative consulting
5+
Business / Brand Strategy
(002)
Brand Visual / Digital Design
For businesses that need a stronger market presence — we turn strategy into visual identity, websites and digital touchpoints that help your brand communicate clearly, build trust and support growth.
Categories
Visual identity
Website design
App design
Digital presence
E-commerce visuals
5+
Brand Visual / Digital Design
(003)
China Sourcing / Supply Chain
We help businesses work with Chinese suppliers more clearly and efficiently — from supplier search and first screening to quotation comparison, specification coordination, document support, production follow-up and shipment communication. We help businesses source and coordinate products from China — from supplier screening to production and shipment. Ideal for brands, retailers and product-based businesses that need reliable sourcing support.
Categories
China sourcing
Supplier screening
Quotation comparison
Supplier communication
Production follow-up
Logistics coordination
6+
China Sourcing / Supply Chain
(004)
Content / Space / Market Touchpoints
For brands that need to be seen, felt and remembered — we create content, spaces and physical touchpoints that connect your strategy with real customer experience.
Categories
Packaging design
Product presentation
Commercial space
Social Content
Storytelling
Customer experience
6+
Content / Space / Market Touchpoints
(001)
Business / Brand Strategy
For businesses that need clearer direction — we clarify your business strategy, market position, audience, offer and growth opportunities, then turn that thinking into practical next steps.
Categories
Brand strategy
Business Strategy
Market positioning
Audience insight
Creative consulting
5+
Business / Brand Strategy
(002)
Brand Visual / Digital Design
For businesses that need a stronger market presence — we turn strategy into visual identity, websites and digital touchpoints that help your brand communicate clearly, build trust and support growth.
Categories
Visual identity
Website design
App design
Digital presence
E-commerce visuals
5+
Brand Visual / Digital Design
(003)
China Sourcing / Supply Chain
We help businesses work with Chinese suppliers more clearly and efficiently — from supplier search and first screening to quotation comparison, specification coordination, document support, production follow-up and shipment communication. We help businesses source and coordinate products from China — from supplier screening to production and shipment. Ideal for brands, retailers and product-based businesses that need reliable sourcing support.
Categories
China sourcing
Supplier screening
Quotation comparison
Supplier communication
Production follow-up
Logistics coordination
6+
China Sourcing / Supply Chain
(004)
Content / Space / Market Touchpoints
For brands that need to be seen, felt and remembered — we create content, spaces and physical touchpoints that connect your strategy with real customer experience.
Categories
Packaging design
Product presentation
Commercial space
Social Content
Storytelling
Customer experience
6+
Content / Space / Market Touchpoints
(001)
Business / Brand Strategy
For businesses that need clearer direction — we clarify your business strategy, market position, audience, offer and growth opportunities, then turn that thinking into practical next steps.
Categories
Brand strategy
Business Strategy
Market positioning
Audience insight
Creative consulting
5+
Business / Brand Strategy
(002)
Brand Visual / Digital Design
For businesses that need a stronger market presence — we turn strategy into visual identity, websites and digital touchpoints that help your brand communicate clearly, build trust and support growth.
Categories
Visual identity
Website design
App design
Digital presence
E-commerce visuals
5+
Brand Visual / Digital Design
(003)
China Sourcing / Supply Chain
We help businesses work with Chinese suppliers more clearly and efficiently — from supplier search and first screening to quotation comparison, specification coordination, document support, production follow-up and shipment communication. We help businesses source and coordinate products from China — from supplier screening to production and shipment. Ideal for brands, retailers and product-based businesses that need reliable sourcing support.
Categories
China sourcing
Supplier screening
Quotation comparison
Supplier communication
Production follow-up
Logistics coordination
6+
China Sourcing / Supply Chain
(004)
Content / Space / Market Touchpoints
For brands that need to be seen, felt and remembered — we create content, spaces and physical touchpoints that connect your strategy with real customer experience.
Categories
Packaging design
Product presentation
Commercial space
Social Content
Storytelling
Customer experience
6+
Content / Space / Market Touchpoints
About the founder
About the founder
The studio is led by Angel Ye
— a designer, creative director, strategist and entrepreneur with more than 20 years of experience across branding, advertising, retail and business building.
After studying design in the UK and working for international 4A advertising agencies in Shanghai, Angel went on to build brands, products and businesses from zero to one herself. This hands-on experience shaped the purpose of The Design Studio: to help founders and growing businesses clarify their direction, build trusted brands and turn ideas into market-ready action — from brand strategy and design to content, sourcing and practical growth support.
The studio is led by Angel Ye
— a designer, creative director, strategist and entrepreneur with more than 20 years of experience across branding, advertising, retail and business building.
After studying design in the UK and working for international 4A advertising agencies in Shanghai, Angel went on to build brands, products and businesses from zero to one herself. This hands-on experience shaped the purpose of The Design Studio: to help founders and growing businesses clarify their direction, build trusted brands and turn ideas into market-ready action — from brand strategy and design to content, sourcing and practical growth support.
The studio is led by Angel Ye
— a designer, creative director, strategist and entrepreneur with more than 20 years of experience across branding, advertising, retail and business building.
After studying design in the UK and working for international 4A advertising agencies in Shanghai, Angel went on to build brands, products and businesses from zero to one herself. This hands-on experience shaped the purpose of The Design Studio: to help founders and growing businesses clarify their direction, build trusted brands and turn ideas into market-ready action — from brand strategy and design to content, sourcing and practical growth support.
© 2026 The Design Studio. All rights reserved.
Let’s talk.
Tell us what you are building, changing or launching — whether it’s a busniess, brand, design or content system.
Founder-led response.
Your message goes directly to Angel, so we can quickly understand your needs and suggest the right next step.
Clear next steps.
After the free consultation, we’ll recommend whether you need a deep consultation, a project proposal or monthly support.
© 2026 The Design Studio. All rights reserved.
Let’s talk.
Tell us what you are building, changing or launching — whether it’s a busniess, brand, design or content system.
Founder-led response.
Your message goes directly to Angel, so we can quickly understand your needs and suggest the right next step.
Clear next steps.
After the free consultation, we’ll recommend whether you need a deep consultation, a project proposal or monthly support.
Let’s talk.
Tell us what you are building, changing or launching — whether it’s a busniess, brand, design or content system.
Founder-led response.
Your message goes directly to Angel, so we can quickly understand your needs and suggest the right next step.
Clear next steps.
After the free consultation, we’ll recommend whether you need a deep consultation, a project proposal or monthly support.