Studio.
Studio.
About us
The Design Studio is a strategy-led creative studio helping businesses turn ideas into clear, trusted and market-ready brand experiences. We bring together brand strategy, visual identity, digital design, packaging, space and content — connecting creative direction with real business needs.
Founder-led, business-minded and built for brands that need clarity, trust and growth.
About us
The Design Studio is a strategy-led creative studio helping businesses turn ideas into clear, trusted and market-ready brand experiences. We bring together brand strategy, visual identity, digital design, packaging, space and content — connecting creative direction with real business needs.
Founder-led, business-minded and built for brands that need clarity, trust and growth.
The Design Studio
The Design Studio
The Design Studio
Creative direction shaped by market understanding, not just visual taste.
22+ years of branding and creative experience, shaped by real brands, businesses and markets — from 0–1 startups to global companies.
We have worked across brand strategy, visual identity, digital design, packaging, space and content — supporting more than 95 clients and brands across different stages of growth. This experience helps us understand not only how a brand should look, but how it needs to earn attention, build trust and support business growth.
Our clients
Our clients
(2016-26©)
/2017
/2017
/2017
/2018
/2018
/2018
/2011
/2011
/2011
/2026
/2026
/2026
/2019
/2019
/2019
2021
2021
2021
Selected recognition
Selected recognition
Awards.
(2010-
Award
Nomination
Year
What we do
What we do
Services.
Services.
Services.
(4)
(4)
(4)
(001)
Brand Strategy & Identity
For brands that need more than a logo — we clarify what you stand for, who you speak to and why people should choose you, then turn that direction into a recognisable visual identity.
Categories
Brand strategy
Business Strategy
Positioning
Logo system
Visual identity
Brand guidelines
6+
Brand Strategy & Identity
(002)
Websites & Digital Design
For businesses whose online presence does not yet match their value — we design websites and digital touchpoints that make your brand easier to understand, trust and act on.
Categories
UI / UX
Website design
App design
E-commerce visuals
4+
Websites & Digital Design
(003)
Packaging & Space Design
For brands that need to be felt in the real world — we design physical touchpoints across packaging, commercial spaces, residential interiors and consumer experiences so the brand feels consistent, memorable and worth choosing.
Categories
Packaging design
Product design
Commercial space design
Residential interior design
Consumer experience
5+
Packaging & Space Design
(004)
Storytelling & Social Content
For brands that struggle to be seen and remembered — we turn brand ideas into content people want to notice, save and share, building a system that connects brand meaning with real audience interest.
Categories
Brand storytelling
Content strategy
Social content system
Shareable content direction
4+
Storytelling & Social Content
(001)
Brand Strategy & Identity
For brands that need more than a logo — we clarify what you stand for, who you speak to and why people should choose you, then turn that direction into a recognisable visual identity.
Categories
Brand strategy
Business Strategy
Positioning
Logo system
Visual identity
Brand guidelines
6+
Brand Strategy & Identity
(002)
Websites & Digital Design
For businesses whose online presence does not yet match their value — we design websites and digital touchpoints that make your brand easier to understand, trust and act on.
Categories
UI / UX
Website design
App design
E-commerce visuals
4+
Websites & Digital Design
(003)
Packaging & Space Design
For brands that need to be felt in the real world — we design physical touchpoints across packaging, commercial spaces, residential interiors and consumer experiences so the brand feels consistent, memorable and worth choosing.
Categories
Packaging design
Product design
Commercial space design
Residential interior design
Consumer experience
5+
Packaging & Space Design
(004)
Storytelling & Social Content
For brands that struggle to be seen and remembered — we turn brand ideas into content people want to notice, save and share, building a system that connects brand meaning with real audience interest.
Categories
Brand storytelling
Content strategy
Social content system
Shareable content direction
4+
Storytelling & Social Content
(001)
Brand Strategy & Identity
For brands that need more than a logo — we clarify what you stand for, who you speak to and why people should choose you, then turn that direction into a recognisable visual identity.
Categories
Brand strategy
Business Strategy
Positioning
Logo system
Visual identity
Brand guidelines
6+
Brand Strategy & Identity
(002)
Websites & Digital Design
For businesses whose online presence does not yet match their value — we design websites and digital touchpoints that make your brand easier to understand, trust and act on.
Categories
UI / UX
Website design
App design
E-commerce visuals
4+
Websites & Digital Design
(003)
Packaging & Space Design
For brands that need to be felt in the real world — we design physical touchpoints across packaging, commercial spaces, residential interiors and consumer experiences so the brand feels consistent, memorable and worth choosing.
Categories
Packaging design
Product design
Commercial space design
Residential interior design
Consumer experience
5+
Packaging & Space Design
(004)
Storytelling & Social Content
For brands that struggle to be seen and remembered — we turn brand ideas into content people want to notice, save and share, building a system that connects brand meaning with real audience interest.
Categories
Brand storytelling
Content strategy
Social content system
Shareable content direction
4+
Storytelling & Social Content
About the founder
About the founder
The studio is led by Angel Ye — a designer, creative director, strategist and entrepreneur with more than 20 years of experience across branding, advertising and business building.
After studying design in the UK and working for international 4A advertising agencies in Shanghai, Angel went on to build brands and businesses from zero to one herself. This experience shaped the purpose of The Design Studio: to help founders and growing businesses turn ideas into clear, trusted and market-ready brand systems.
The studio is led by Angel Ye — a designer, creative director, strategist and entrepreneur with more than 20 years of experience across branding, advertising and business building.
After studying design in the UK and working for international 4A advertising agencies in Shanghai, Angel went on to build brands and businesses from zero to one herself. This experience shaped the purpose of The Design Studio: to help founders and growing businesses turn ideas into clear, trusted and market-ready brand systems.
© 2026 The Design Studio. All rights reserved.
Let’s talk.
Tell us what you are building, changing or launching — whether it’s a brand, website, space, product or content system.
Founder-led response.
Your message goes directly to Angel, so we can quickly understand your needs and suggest the right next step.
Clear next steps.
After the free consultation, we’ll recommend whether you need a deep consultation, a project proposal or monthly support.
© 2026 The Design Studio. All rights reserved.
Let’s talk.
Tell us what you are building, changing or launching — whether it’s a brand, website, space, product or content system.
Founder-led response.
Your message goes directly to Angel, so we can quickly understand your needs and suggest the right next step.
Clear next steps.
After the free consultation, we’ll recommend whether you need a deep consultation, a project proposal or monthly support.
Let’s talk.
Tell us what you are building, changing or launching — whether it’s a brand, website, space, product or content system.
Founder-led response.
Your message goes directly to Angel, so we can quickly understand your needs and suggest the right next step.
Clear next steps.
After the free consultation, we’ll recommend whether you need a deep consultation, a project proposal or monthly support.