The challenge was to create a visual system that could feel global, playful and experiential, while remaining clear, consistent and easy to apply across many consumer-facing touchpoints.
Discovery World included multiple theme worlds — such as Virtual World, Space World, Ocean World, Food World, Adventure World and Information — each requiring its own visual expression while still belonging to one unified brand system. The guideline also needed to support both online and offline usage, from logos and 3D brand marks to store materials, merchandise, packaging and everyday branded applications.
The result was a complete visual identity guideline that gave Discovery World a flexible and recognisable system for brand communication, consumer experience and physical applications.
The guideline defined how the brand should look, scale and behave across different contexts — from logo usage and brand colors to typography, theme world identities, 3D logo applications and merchandise. It helped create a consistent foundation for Discovery World’s brand experience.
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(2016-25©)
