The challenge was to turn an everyday tote bag into a clear lifestyle product brand with function, attitude and emotional appeal.
In a crowded accessories market, SaltyBao needed to communicate both practicality and desire. The brand had to work across daily commuting, shopping, travel and outdoor moments, while building a flexible content system for e-commerce, social media and future retail channels in both China and Europe.
The result was a new retail brand built from product idea to cross-market testing between China and Europe.
The Design Studio developed SaltyBao from Malta in collaboration with Chinese supply chain partners — creating a 470g lightweight fashion tote with water-resistant inner and outer fabric, multi-pocket organisation and multiple carrying options. The project uses China’s mature supply chain to balance quality, functionality and accessible pricing, while building a cross-market retail model between China and Europe.
Next projects.
(2016-25©)
