The challenge was to create a Greek yogurt brand for consumers who wanted healthier ingredients, richer taste and a more premium everyday food experience.
As a nutrition-focused founder, Angel saw that the market lacked a Greek yogurt product that could balance clean formulation, high quality, rich texture and strong taste appeal. Starting from one store, the brand needed to build trust through product quality, sourcing, production consistency, visual identity, retail experience, online sales and long-term consumer relationships.
The result was a premium health food brand built from product idea to retail, e-commerce, loyal subscription customers and multiple rounds of investment.
YOSUPER grew from one store into a multi-channel brand with five food retail stores, four online flagship stores, continuous product development and expanded production capacity. The brand developed premium Greek yogurt flavours, healthy food products and branded merchandise, while working with high-quality milk sources, production partners and upgraded filtration and filling equipment. By consistently delivering product quality and emotional value, YOSUPER earned consumer trust, attracted two rounds of investment and became one of the most recognised premium Greek yogurt brands in China.
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(2016-25©)
